Ludus is a playful love, like the carefree friendship you’d see among children who just want to play. Ludus is when you’re hanging out with your friends for poker night and there’s lots of playful banter and whatnot. Ludus is also present sometimes in romantic relationships, especially in times that are playful and/or flirtatious.
Eros is the love that Valentine’s Day typically invokes, and it’s all about romantic love or desire. It’s the intoxicating passion or that “madly in love” kind of feeling.
The flip side of eros is pragma, which is actually a word that was around but not something we see used very much in ancient Greek; it’s a newer addition to the conversation, but one I think is worth mentioning. Pragma love is that solid, steadfast, mature love you see between long-married partners. I read somewhere that eros is “falling in love” and pragma is “standing in love.”
And finally, there’s philautia, which is self-love. Self-love has two sides. Too much self-love, or unhealthy self-love, and you get narcissism. But healthy self-love might be translated more closely as self-esteem, self-compassion, or the appreciation of yourself and your inherent worth.
So why am I sharing all of this with you?
Because I want to explain a bit more about how the Kings Loot team approaches our customers. We want you to feel our love for you in every interaction you have with us.
(Can you guess what kind of love I’m talking about here? There might be more than one!)
As I told the team the other day, people will rarely remember what you say, but they’ll always remember the way you make them feel.
And we want you to feel like we value and appreciate you, just for being you.